It’s about women. It’s about beauty. It’s about time.

Meet Emily

Emily loves exercise, and she’s on the go all the time

Whether it’s pilates class, walking, bicycling or cross-country skiing, the last thing she wants to do is spend a ton of time making herself up…

Why waste another minute doing something you don’t love?

Emily chooses BOOM! because it gives her more time, and you can meet her in this short video!

Video Transcript:

I do the Pilates, I walk, I ski, cross-country ski. I bicycle. And the endorphins that come with exercise, it’s magnificent.

I’m on-the-go all the time, and the last thing I need to do is spend a ton of time in the bathroom making myself up.

If I can just … quickly, then it’s great.

And it’s gonna be better than not wearing any makeup because I know it’s gonna be healthier for my skin.

We're honoring our founder, Cindy Joseph, by continuing her legacy of inspiring women to embrace their beauty at every age.