Meet Katya

Meet Katya, the newest Pro-Age Revolution member to be featured on our blog.

Video Transcript:
Another thing I enjoy about being a woman and one of my philosophies is always to reinvent yourself.

And that’s something I’ve done throughout my whole life. And I, you know, when you start to feel stagnant and it’s time to reinvent yourself or bring something fresh and new into your life.

And if you keep your regime, your life simple and not complicated, then you have more freedom, you know, to breathe, to play, to be spontaneous.

And again, it comes back to love.

Feeling Comfortable With Less Makeup

By: Cindy Joseph

Question: “I’ve always worn a lot of makeup. I’d like to wear less, but I still want to feel beautiful—do you have any advice for me?”

“I am so happy you asked. Conversations about these topics is what our BOOM! community is all about.”

The advice I gave this woman is something I think we can all benefit from being reminded of—myself included!

Consider being makeup free for one entire week.

Wash your face, moisturize, and don’t wear a stitch of makeup. If it feels strange or even uncomfortable at first to go without makeup, then that week-long time limit may help. And of course, you can start with a half day or one day to start working up to a week.

Make it a fun adventure or a challenge. You can also do it with a friend or group of friends. You do not need to make a commitment to never wearing makeup again—it’s just a week-long experiment to gather information.

If you have an occasion or event to attend that week use your clothing, jewelry, and accessories to add the bling to the festivity. By the end of the week, you will have discovered a number of things, one being that no one may even notice!

If you feel good about yourself without makeup, you have created real freedom in your life.

You will learn makeup is not what creates your beauty. I have learned that attractiveness and beauty does not come from a hairstyle, makeup style or your shape, size, color or texture. What allows the beauty that is in all of us to shine through is how much joy you’re taking in life and yourself.

Wheather you choose to go make up free or not, consider what is motivating you to wear it — fun or fear?

Consider that your features are perfect as they are and try a makeup routine that allows your natural features to have a healthy and vibrant glow.

When I was working with models for over 25 years as a makeup artist, I discovered that the models our society considers the most beautiful, were not necessarily so all the time.

All women are human. We all have an array of emotions and many levels of self-esteem. We all have our good days and bad days, and how we feel is not concealed very easily.

And why try to hide? Our vulnerabilities, our human condition is beautiful. By taking off our masks and allowing ourselves to be transparent we allow those qualities of beauty to come through too.

Also know that when you’re really feeling good and experiencing lots of pleasure, your body and persona radiates. Your circulation revs up creating color in your skin. The skin and the also becomes dewier.

Its the look of pleasure and joy which is universally attractive. Taking joy in living is a woman best cosmetic!

Let us know what you think of this point of view and how you feel about yourself in relation to make up. We love hearing from our community!

Our Boomstick Trio is for accentuating the natural and healthy qualities of your skin. Boomsticks do not conceal anything. They simply recreate the look of joy.

BOOMSTICK Color is a universal color that adapts to your personal skin tone, adding a little color, so your skin looks like your circulation is revved up, as it naturally does when you’re having a good time.

BOOMSTICK Glo gives your skin a dewiness while moisturizing.

BOOMSTICK Glimmer is the “bling” of the three Boomsticks. adding extra radiance and shimmer If you’re looking to transition to less makeup give our Boomsticks a try!

Meet Jody

What makes you feel beautiful today?

BOOM!’s newest featured model believes feeling beautiful is about much more than how you look. Meet Jody and discover what makes her feel beautiful in this short video.

Video Transcript:

What makes me feel beautiful. When I feel whole. Yes, when my hair is blown

Yes, when my hair is blown dry, when I have a little makeup on, when I’m wearing a lovely color.

And I think what shines from the inside out is that I’m on my path. That makes me feel beautiful. These kind of questions are important for me to ask almost every day, because sometimes I forget, and I just ease back and I’m living somebody else’s dream.

And I think I feel most fabulous when I’m living my dream, when I’m the leading lady in my story.

How Our Idea of Beauty Has Changed Throughout History

By: Jessica

Beauty standards are so all-pervasive—in movies, TV, magazines, and advertising—that we take them for granted. And lots of us go through the world assuming that “beautiful” means what our culture says it does: smooth, symmetrical, clean, thin, traditionally feminine, delicate and young.

But did you know that throughout history—and in cultures all over the world—“beautiful” has meant radically different things?

Our culture’s current beauty standard is really only about 60 or 70 years old.

When you realize that the word “beautiful” has meant hundreds of different things throughout the course of history, it becomes a whole lot easier to see those standards not as some all-powerful truth, but as just one more idea of what beauty can be.

And when we realize that “beauty” is a subjective thing—that there are lots and lots of ways to define it—it makes room for us to see beauty in diversity; to realize there are just as many ways to be beautiful as there are women in the world.

(Plus, it can give us some much-needed levity about the whole thing—some historical ideas about beauty are pretty funny!)

In Elizabethan England, the most beautiful women wore lead.

Pale skin was prized in the England of the 1600s because it was a symbol of class and wealth—color in your cheeks meant you had to work outside, and pale skin signaled you were a woman of leisure.

Wealthy women in Elizabethan England took this to an extreme, applying a white lead makeup called ceruse to create a ghostly pallor.

One popular skin lightening cream in the 1600s was made of mercury; it promised to remove all dark spots and inconsistencies– but it also removed the top layers of skin!

Women would then cover up these sores by applying more white lead on top.

As you can imagine, this standard of beauty was pretty rough on people’s health—life expectancies for women were a lot lower, and poisonous makeup was one reason why.

The Ancient Greeks loved unibrows.

Ancient Greek civilization was one of the first to try to quantify beauty, with various philosophers and mathematicians (such as Pythagoras) searching for the ultimate mathematical formula for beauty.

A lot of ideas came out of this search, including the “Golden Ratio” and the concept that a beautiful face is composed of perfectly symmetrical thirds. But the Greeks also loved the unibrow!

(Maybe because of its symmetry?) Ancient Greek art portrays women with thick, Frida Kahlo-style unibrows, and the Greeks even tried to cultivate the look, using dark pigment to draw one in when it wasn’t naturally occurring.

In Medieval Japan, it was all high eyebrows and black teeth.

The Greeks weren’t the only ones obsessed with eyebrows—in medieval Japan, women would shave off their real eyebrows and draw fake ones in their place, several inches higher on the forehead, just an inch or two below the hairline!

Medieval Japanese women also valued pale skin because it was associated with wealth and leisure so they would paint their faces white, too—but then they noticed this made their teeth appear yellow. So for contrast, the most beautiful women painted their teeth black!

Throughout most of history, curvy has been considered the “ideal.”

In societies all over the world, beauty standards have often been connected with class and wealth.

Until a couple hundred years ago (or less!) most people performed physical labor and ate only what they needed to survive—so they were pretty thin and muscular.

In these societies, curviness was rare, and the heavier a woman was, the more beautiful she was considered. A full figure was considered evidence of fertility—but more important, it was evidence of wealth.

Even in the US in the fifties, the “ideal” female body type was much heavier than it is today. A thin silhouette as the beauty standard is a very recent development—it only started in the 1960s!

These are just a few examples of the wildly varying beauty standards women have negotiated throughout history.

When I find myself measuring how well I fit our society’s “ideal” (hey, everyone does it sometimes) I think it’s useful to remember how wildly diverse (and sometimes nutty) our beauty ideals have been throughout history.

What that tells me is that there are hundreds (thousands!) of different ways for a woman to be beautiful, and what society calls “the rules” at any given moment are pretty arbitrary.

I feel a lot happier when I remind myself that there’s actually no single look that’s “beautiful,” and that beauty can come in a thousand different forms. And actually—that happiness is what radiates from the inside and creates true beauty.




Julie’s Story

This is Julie, and she’s through with trying to look younger.

She started going silver at 21, and she started dying her hair at age 26.

But it wasn’t until she entered her 50’s that she decided to grow her natural color out and to stop masking her age.

And that’s the exact moment she began to love the way she looked and feel more confident in herself.

You can watch Julie’s story in this blog video.

Video Highlights:
0:06 What makes a woman beautiful?
0:46 A new work environment
1:25 Paring back your routine
1:52 Taking care of yourself
2:15 So many wasted hours
2:45 BOOM!
3:15 Going gray
4:00 I get more compliments now!
4:30 Using your energy
4:50 Life’s moments

Video Transcript:

Julie Harman Mastronardi. I will be 59 next month. What makes a woman beautiful isn’t necessarily what you see.

What makes a woman beautiful is how others respond to her, how do her friends regard her, how does her family feel about her. When I hear about somebody’s attributes and characteristics, that’s when they become really beautiful to me even if the physical is unremarkable.

Beauty is intelligence. Beauty is strength. Beauty is authenticity and beauty is confidence. That’s really beautiful. That’s really beautiful.

I work in a very youth-oriented business. And I went from being like the cool, hot chick to being the older lady.

And the opinion gets less important. The contribution becomes less important.

And it’s two steps away till you’re Betty White and they think you say cute things because it’s like funny to have a sassy, old lady, you know?

So I just didn’t wanna go down that path.

Changing what I wore, changing how I looked and taking it down a notch, I reestablished that credibility that I thought was really important to maintain in my work and in my personal life as well.

Well, part of the reason you wanna pair back your routine if you’re a middle-aged person, is that you can’t see anymore.

So it’s like I stopped wearing false eyelashes because like, you know, they were ending up over here, you know.

You just have to take into consideration what your real daily life is like. I do a job very similar to yours.

And so I’m on my feet all the time and I’m around a crew and I don’t have to, you know…The person here is the person who’s giving the spotlight so I don’t really…I fade into the background, you know.

But I find that I take really rigorous care of my skin, really rigorous care of my hair. I pay attention to what I wear in that it’s simple colors, simple shapes, no patterns, no froufrou. That makes me feel strong and good.

And I think of all the, my God, all the hours I spent with the curling iron and the eyeliner and the eyelashes and stuff.

I mean, I can still rock that if I have to but not for every day. It’s an ironic thing. The minute that I stopped doing the things that I thought were making me look younger, I started to look better, not necessarily younger but better.

And that made me more credible and gave me more ownership of my age and made people think I wasn’t an old lady anymore.

I used the Boom Touch last night, was not expecting that to come in the package, I’ll say. So that was an interesting experience.

I used the Boom Silk, I guess, it’s the body. I used the Boom Silk Body Lotion this morning right after I got out of the shower.

It’s amazing how little you need. You need just the tiniest amount, put it on damp skin and you are good for the day.

Not slippery. Not greasy. You just feel luminous. Really, really fantastic. I started going grey at 21 and I started coloring it at 26.

My family is full of grey hair. I wasn’t gonna go down that path. And when I was 52 or so, I met the person who’s my husband now.

And I would look at pictures of us together and I’d go, “God, my hair looks so dark and flat and one-dimensional and it makes me look old. And he’s really hot.

And this isn’t working anymore for me.” On January 1st, 2013, I stopped coloring my hair and it took about two-and-a-half years to get it all grown out. But I haven’t looked back. I’m so sorry I ever touched the dye bottle in the first place.

But it’s like a gateway drug. You know, you start with highlights then it just gets to be a big thing.

I get more compliments on my hair because of its natural color than I ever got when I was dyeing it. I actually went back to the colorist who colored my hair the first time.

She was still working here in New York and I said, “You got me into this. You’re gonna help me get out of this.”

So we did highlights and blending and stuff. But, ultimately, what we have to do is just chop it all off and that’s what I did.

I see more women with grey hair, with proudly showing their wrinkles. You could spend your entire life going…you know.

But that’s… it’s useless. It’s not gonna stop things. It’s just eating up your time and it’s zapping your energy.

So I think if you take all of the energy that you would put into finding your flaws and look at the things that really make you beautiful, that’s where your currency is gonna grow.

I’m really looking forward to the next few decades because when you look back at what the last few decades have brought in terms of changes in our lives, and maybe not all of them have been great, but I would say the good has far outweighed the bad.

Don’t you wanna be there for that? I’m not ready to give that up yet. I can’t…I don’t wanna miss a thing.

Meet Julie

Women everywhere have made the choice to start taking joy in aging,

and thanks to them we now have more positive examples than ever for how to love life at any age.

“I think that when you’ve got a lot of examples to follow — the good and the bad — it makes it a little bit easier… You don’t feel so alone.”

Meet Julie: BOOM!’s newest featured model over 40.

Video Transcript: 

We’re lucky now because women of my generation have a lot of peers to look to see a path for how we do this. I think that when you’ve got a lot of examples to follow, the good and the bad, it makes it a little bit easier. You don’t feel so alone.

I see more women with gray hair proudly showing their wrinkles. You could spend your entire life going, “Ooh, ooh, ooh,” you know, but that’s…it’s useless.

It’s not gonna stop things. It’s just eating up your time and it’s sapping your energy.

So I think if you take all the energy that you would put into finding your flaws and look at the things that really make you beautiful, that’s where your currency is gonna grow.

Deborah’s Story

“Be Your Own Force of Nature.”

Remember Deborah? Our featured model is back, and she’s sharing her 40-year journey to feeling confident, sexy and courageous in her 60s.

Video Highlights:
0:11 What is 60?
0:35 A new exercise routine
1:03 What is sexy?
1:49 My lines are my life
2:11 Finding vitality
3:00 BOOM! Cosmetics
3:55 What would you tell your younger self?
4:40 Plan for your future

Video Transcript:

Deborah Fong. I’m 63, soon to be 64. I think 20s and 30s were fun, I was more bothered by 40 and 50. And 60 is, “I’m here, and let’s make the most of it.”

I’m using this time to challenge myself, to do things I’ve never done before. I think, you know, you turn 60 and suddenly people are saying, “Oh, you’re 60?” It’s almost as if they’re expecting you to pull back, and I didn’t wanna pull back so I started pole dancing.

Here I am, I’m looking for an exercise to keep healthy, I want to do something that’s good for me. And my cousin-in-law’s niece is a pole dance instructor and she promised me a free class.

It never happened, so I looked for a studio, and I started and I go five days a week. I think I was a little intimidated. I mean, there are all these poles and you’re supposed to climb them, and I just said, “Keep at it.” And now I can climb and I can do certain tricks. I’m not inverting but that will come.

Sexy is when you’re confident. If you’re feeling confident, you’re sexy. When you’re feeling confident, you look good. When you’re feeling confident, you smile more. Being in a group and challenging myself to do something physically difficult, and it is difficult, reaching certain goals, reaching what you want to do, that’s fabulous.

And yeah, the whole pole thing is a little sexy, sure. When you’re 20, you are sexy, you know, you’re lovely, you’re young, you’re new, everything is a new experience. I think in my 60s, I know what sexy is and I don’t have to try at it, I feel it because I know what it is. And I’m confident about my own self in that skin.

My lines are my life. Maybe there are little lines over here, that’s because of I’ve worried, and I’ve also laughed, and I’ve cried. And all those other things that I’m doing that I’ve never done before and that I’m enjoying now, that’s more important than the lines.

I make myself feel vital and alive.

I think you have to find your own vitality, you have to find your own truth,you have to find out who you are. You have to be your own force of nature.

Don’t go to bed with makeup. Wash your face, put a toner on, put some cream on at night. In the morning, wash your face, put your toner, put your moisturizer on and get the heck out. As easy and simple as it can be.

I didn’t wear makeup my whole life because my mother was really strict, and when all my teenage friends were wearing makeup, she said, “No.”

And then somewhere in my mid-20s, she looked at me and said, “Why aren’t you wearing makeup?” “Because you told me not to.” So I went through most of my life without makeup. You know, you do it every once in a while, big occasions, but it’s really very basic. As easy and simple as it can be.

I tried the mask last night, and I had a friend over so we both tried it, which was really cool. And we were both walking around with really chocolatey faces, it was kinda cool. Smells really, really good. The consistency was really interesting and it smells like honey and I love honey. And then we took it off. I had a sheen, just looked alive.

And while the mask was on, you felt these little kinda tingles. It didn’t hurt, you know, just a little tingly like there was a little massage going on. My skin looked very smooth

And then we took it off. I had a sheen, just looked alive. And while the mask was on, you felt these little kinda tingles. It didn’t hurt, you know, just a little tingly like there was a little massage going on. My skin looked very smooth afterward, and supple.

After I did the mask, then I put the Boomsilk on and that too gives you a different type of sheen. And then I tried the color stick. This morning, I even went amongst my friends and I just, kind of, had it on a little bit before I came. And they said, “Yeah, your skin does look more vibrant and it’s a little bit more supple.”
My younger self was really not as confident or as sure of herself as she should’ve been, and she certainly should’ve been.

I would definitely tell her not to be so timid. I would definitely tell her that she should trust her instincts, she should trust who she is, and to take a really good look in the mirror and be happy with what you see.

I was given a lot of freedom to do things but I don’t think they really understood where I could’ve gone with what I had going. I didn’t have that type of courage by myself. But I would definitely tell my younger self, “Go for it. Let it all out.”

You know, I may retire in a couple of years, so I have to see what I’m going to do. And I’ve already started laying plans for that as well because that’s what you have to do.

Hello From Cindy

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