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  • “It’s taken me over 50 years to realize I’m pretty.” Meet Walker, the brave woman who admitted this in today’s video. Transcript: I have always been self-conscious. It has taken me 50+ years to realize I’m pretty. I didn’t get it. So stepping up, you know, to say, “I think I’m pretty, whether you think I’m pretty or not doesn’t matter.” That’s what’s happened also as part of the aging. I just feel like I’ve grown into my looks. And maybe a piece of that feeling more attractive, and being comfortable with the gray, and all of this, is because I don’t care as much about what other people think. I can ask for what I want. And if I get it, great. If I don’t, I get to choose to walk. Yeah, that is my new attitude.

    Meet Walker

  • As a young woman growing up in America, I was bombarded by beauty advertising and fashion magazines telling me how I was supposed to look, and what I needed to do to look that way. “Use this cream so you don’t look old by the time you’re 40!” “Arch those eyebrows!” “This lipstick will make your lips look fuller!” When we are young, we are very impressionable—we want people to like us, we want to be attractive, we want to fit in. I bought into it all. I spent an hour and a half every morning before school, doing my hair and makeup, and choosing just the right outfit. I wore not one but two pairs of fake eyelashes—all to look like someone else. I was afraid of not being enough on my own. If I didn’t look right, I wouldn’t be right. After a year of pouring through fashion and beauty magazines to learn how to conceal, change and “perfect” my features, I did some serious contemplation about it all. I considered my future and what I would have to continue doing to keep up this facade. I said to myself, “Enough!” No more makeup, hair spray and uncomfortable clothing. I became a full fledged California flower child. Long hair, sandals and jeans. No more faking it. It was 1968. I was in full rebellion of the American beauty ethic and the status quo.

    Then I started looking at history.

    I did some research into the history of makeup and human adornment. I discovered humans have been braiding, piercing, tattooing, and practicing a myriad of other body decorating techniques since the beginning of time. Throughout history, this body adornment has been motivated by ritual, celebration, social status and fun. What I saw was the underlying societal message in present day is very different. As women, we are often motivated to change our looks with makeup, clothes, or hairstyles. But it’s not done because of ritual or fun. This motivation comes from the fears that we’re becoming less attractive, or losing attention and value. The fashion and beauty industry makes billions convincing us we must conceal, alter, and fix something what they say is wrong with us! Why? It sells products. But it doesn’t have to be that way.

    As women, choose fun—not fear.

    Did you play dress up when you were a little girl? I remember simply having fun, trying on all sorts of clothes. But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff. I had to change my thinking. Now I ask, “How much are you enjoying yourself? What really makes a woman attractive?” You can dress a woman up, give her a fancy hairstyle and perfect makeup, but if she is not enjoying herself and feeling confident, the results fall short. What is the first thing you see in her? Is it fear, desperation and insecurity? And when you see a woman who is radiating confidence, joy, and clearly enjoying herself, what do you see then? What you’re seeing is what makes a woman attractive: happiness.

    Find a balance.

    I eventually found a balance that worked for me. I found it was fun to wear a little makeup now and again, as well as experiment with my hair and clothes. But the difference was I was doing this in the spirit of pleasure and fun. I say if it’s fun to primp and it is a pleasure to color, dress and adorn yourself, go for it. I simply keep in mind what is motivating me...fun or fear. Then I go for the fun! BOOM! products are designed in the spirit of fun and personal self care. BOOM’s philosophy is about taking an honest and realistic approach to beauty. I want to address the most prevalent message women hear throughout their lives. We’re told: “Do whatever it takes to look young and conceal your age!” That is a tall order to live with. I am inviting women to drop the ageism against ourselves and consider celebrating your age. I believe as life continues we earn our “silver crowns,” crow’s feet and ageful characteristics. We become more and better as life continues. There is always more to learn and celebrate as time goes on. If you are ready to re-evaluate and learn some new ways to approach your makeup and skin care routine, here are some tips on how to get started with a few of our products. Shop BOOMSTICK Trio

    Choose the color of happiness.

    I have worked as a makeup artist in the fashion and beauty industry for over 45 years now. What I have observed again and again is that when a woman gets excited and happy, she blushes! When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface. You can see the increased blood flow that naturally comes with excitement and joy. Boomstick Color mimics this natural “blush.” It’s sheer and creamy to keep your skin looking radiant and alive, without getting cakey and dry. You can use it anywhere you would naturally blush including your cheeks, forehead, lips, neck, and eyelids to give you that look of joy and happiness. Boomstick Color is also a universal color that works for every skin tone. It’s sheer enough to allow your natural skin tone to shine through and customize the color for you. Boomstick Color blends with all skin tones from porcelain to chocolate. (And every color in between.) Shop BOOMSTICK Trio

    1 moisturizer, instead of 12.

    Boom Silk is our signature moisturizer. Boomstick Glo gives you the same moisturizer as Boom Silk, only it’s designed in a convenient stick form for quick touch ups and travel. The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers. One for our face, another for our eyes, lips, cuticles, another for our body, our hands, another for our heels and elbows and then a whole other moisturizer for night! Seriously? Have you asked your doctor about this? If your moisturizer is pure and safe and effective, it can be used for every area of body, from head to toe. That’s what Boom Silk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet. We only use the safest and most necessary ingredients in Boomsilk. There’s nothing extra. No binders, parabens, phthalates, emulsifiers, perfumes, or toxic additives of any kind. At our customers’ request, we also created Boom Cotton. It has a similar formula to Boom Silk and Boomstick Glo, but it’s for women who prefer a lighter moisturizer for their face.

    For those who want a little bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin. It will create a natural looking radiance any time you’re in the mood for a little glamour. It’s subtle, not frosted or “fake” looking. It just gives your skin a soft natural pearlescent radiance. You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips. Are you already using any of our products? Let us know what you think in the comments below.

    A Realistic Approach to Beauty: 5 Tips for Women Over 50

  • By: Jessica At BOOM!, we often say how you feel on the inside determines how you look on the outside. When a woman is lit up, feeling good about herself, embracing who she is and how she looks—it shows. More than any product, any makeup technique, any fashion choice or hairstyle—the #1 thing that makes a woman look beautiful is how beautiful she feels. But sometimes “feeling beautiful” is easier said than done. What if you’re worn out, or tired, or stressed? What if life has been, well, life, and you haven’t had a lot of time for self-care? What if you’re struggling with your beauty image at the moment? How do you get from feeling defeated to feeling beautiful? Sometimes we all need a little help making that leap. Here are some things I’ve found help me feel beautiful—including tricks I’ve learned from our Women of the Pro-age Revolution!

    Practice kindness.

    That might seem like an unusual idea—what does kindness have to do with looking beautiful? But you have to admit:, kindness feels great. It’s incredibly reliable. I find that no matter how crummy I’m feeling, how tired or stressed out, doing anything kind for another person lifts the weight off my shoulders, brightens my mood and makes me feel great. And when I see that kindness reflected back in the other person’s gratitude or surprise, it’s even better! Even something as simple as giving up your seat on the train can make you feel great. See what happens if you look for little opportunities throughout the day to practice kindness. It’ll make you glow from the inside—and you’ll feel more beautiful as a result.

    Listen to the people who love you.

    So often, we can get used to the people who love us. We start to take them for granted—especially if we live with them. But the people who love us—our friends, our partners, our children—tend to think we’re beautiful. Sometimes they even remember to tell us! We just need to listen. See what happens when you remind yourself that the people who love you think you’re beautiful inside (that’s why they love you!). Then be sure to listen to them when they tell you.

    Remind yourself of what you love about yourself.

    There are a million ways to do this. You can hang up post-its with reminders. Write in your journal. Or just take a moment to think or say something nice about yourself when you look in a mirror! Try focusing on the qualities you love about yourself. Maybe it’s your leadership ability, your love for those around you, your amazing ability to multitask, your sense of humor, your endurance, or your strength. Periodically take a few seconds to remember those things. Even if I don’t feel “beautiful” on any given day, I notice that if I focus on other positive qualities about myself—whatever feels accessible!—I feel and look better overall.

    Experiment with adornment.

    Some days we have time to really get dressed up, put on a new funky outfit, or do something fabulous with our hair. Other times we barely have a moment to moisturize on our way out the door. But even on those days, we can do a few quick things to feel beautiful. We can rock some great earrings, try a fun color of mascara, or throw on a scarf in our favorite color. Even when you’ve got a lot more to do than spend an hour getting dressed, it’s possible to bring a little playfulness to the day. Sometimes that one bright splash of color or fun piece of jewelry can transform the way we feel! What do you do to feel more beautiful? Let me know in the comments below.

    4 Ways to Feel More Beautiful Every Minute of Every Day

  • “The best thing you can do in your life is embrace every stage of it.” For Ellie, embracing her life has meant transforming from the woman who “was trying to look pretty” in her 20s, to being her natural, confident self in her 50s. Hear how Ellie made this inspiring transition in this video. Video Highlights: 0:04 What I concentrated on in my 20's 0:34 The shift in my makeup routine 1:09 Lay off the chemicals 1:23 Trying BOOM! 2:00 Finding Beauty 2:40 My influence in aging 3:20 Tempting procedures for beauty 3:50 Looking forward to the future 4:00 Embrace every stage of life Video Transcript: Ellie O'Shaughnessy, I'm 52. My concentration in my 20s was trying to look as pretty as I could. So it was more about hair and makeup and the perfect clothes—which isn't necessarily bad. I think that's a part of youth. The beauty products grew in my medicine cabinet, for sure. It was makeup to anti-aging products to, "Now, I wanna look more natural," I would say. I think the shift from cleaning out my medicine cabinet, and trying to be simpler about what I used on my face… That shift came with understanding that all the makeup in the world is not going to take away my wrinkles. It's not gonna make me look younger. I also found that when I was trying all these anti-aging products, that I was having reactions to them. My skin was reacting poorly. And I thought, "Well, they have to be bad for you, right? And I think: Okay, I'm eating better and I'm exercising more, but the things I'm putting on my face are a bunch of chemicals." And that made no sense to me over time. So I went to a dermatologist, and they were like, "Why don't you just lay off all that stuff and try some simple things?" And things started to get better, and I felt like I looked better. And people were telling me I looked better with less makeup. So I tried the mask, which I loved. No reaction to it—and I have sensitive skin. So that was awesome. And I love the Silk. The Silk is awesome. It's like washing my face… I feel like I’m putting on vegetables or something really wonderful. When I put that on, it just washed over, like really healthy stuff. It like drank it right in. So I loved it. I took a trip to Europe, actually, and I'm walking around and I think, "Why do all these women look so great?" Because they just weren't trying so hard. Their hair is up in a bun, and not too much makeup, and a scarf thrown around their neck—and they looked fantastic. And that was a huge lesson for me. Beauty became not necessarily looking young, but looking your best. And so the more stuff that was in my cabinet, the more makeup, I felt just made me look old with a ton of makeup on. Not younger, not better. I had my children kind of early, so it started, probably, in my late 20s. And over my 30s, it became a little clear that life wasn't just about me. Basically, it's more a self-reflective way of being, rather than, "What does everybody else think of me?" My mom aged so gracefully. She was a confident lady. So I was so lucky, because I had that all through my life. And I think it made my decision-making on how I'm going to take care of myself, and make myself beautiful. It was based on what I saw through her. You know, she's human. So I used to see her in the mirror—lifting here and pulling here, and she would say: "Oh, if I just did this, it looks..." And I do it myself all the time. She didn't have the options I had, like Botox or Restylane and all these other things. But, yeah, I definitely heard that conversation, like, "Oh, I'm getting wrinkles here and there.” I think the difference for me is when you have the other options, like plastic surgery and all these other things, you're tempted. But I've seen people around me use it and, if that makes them happy that's great, but I don't think they look younger. I just think they look different. And I knew I just didn't wanna look different. I wanted to look like me, maybe a little older, but just still like me. I am excited. I worked really hard, and I'm looking forward to retirement and traveling, and eating whatever I want to eat, and having fun, and grandchildren, and the whole nine yards. You know, I think the best thing you can do in your life is embrace every stage of it. I wish I had this bottled, and I could drink it at 25 and have that physical confidence that I have. So I think sexy is about being confident, accepting yourself the way you are, not needing a bunch of peripheral things to make you beautiful, that you feel beautiful inside. I got remarried at, you know, 50 years old. So feeling sexy was part of putting myself out there again.

    Ellie’s Story

It's About Women, It's about beauty, It's about time

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