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  • The Pro-Age revolution is about giving women permission to take pleasure in their age, rather than fear it. A few years ago Cindy kicked off the Pro-Age movement with this speech in San Fransisco, CA... Look how much our community has grown since then! Watch this video from 2013, and tell us what you think in the comments! Video Highlights 0:01 Cindy just has to take it all in 0:08 This is just the beginning! 0:32 Pro-Age Revolution Union Square, San Francisco 0:58 The Pro-Age revolution gives women the permission to take pleasure in their age! 1:14 Pro-Age is about sharing our positive viewpoints of aging with others! 1:31 Its about women! Its about beauty! its about time! 1:49 Today we tell the world! Today we make history! Video Transcript Cindy: I just have to take you all in. This is pretty awesome, pretty awesome. This is the beginning, the very beginning, and we're all here together. And this is gonna grow, and grow, and grow. Life is great at 58. That's beautiful. Women claimed to vote 100 years ago. We liberated ourselves 45 years ago, yet we still hold tight to this archaic notion that we lose value as we show signs of aging. The Pro-Age Revolution gives women permission to take pleasure in their age, rather than fear it. Pro-Aging is about recognizing the unique beauty we develop at every stage of our lives. Pro-Age is sharing our positive viewpoints on aging with our daughters, with our sisters, our nieces, our granddaughters, our mothers, our grandmothers and our friends. It's about women. It's about beauty. And it's about time. The Pro-Age Revolution has begun. It is beginning right here, right now with each and every one of us. Today we tell the world. Today we make history. That's the Pro-Age Revolution. All: It's about beauty. It's about women. It's about time.

    117: We Can Do This!

  • For decades — even at her thinnest — she never felt like she was the “right” weight. “My friends, my mom… no one was ever happy about their weight. How long are you going to keep that going on?” But now that Jody has lived through her 50s, she has learned that by accepting and celebrating who you really are, you can start to let go of all those negative expectations. Video Highlights 0:10 It's about saying yes 0:44 Losing 10lbs 1:30 I'm the gift! 2:00 What weighs you down, has got to go 2:22 Negative thinking is the burden 3:00 You have stories to tell 3:13 Jody's skincare routine 3:45 What has changed since your 20's? 4:19 Turning 50 4:42 Celebrating 59 Video Transcript Jody Prusan. I am 59 years old. The shoulds become less, and the no's become less. And it's really...it's about being...saying yes, and showing up, and accepting this body, and my niece calls me a goddess, and the first time that she said that, she said, "Aunt Jody, we're all goddesses." And I said, "What?" And then I thought, "Yes, I'm a goddess." And I have to tell some of my friends that we are goddesses. I think there's a time to celebrate one's age and to not deny it, because you got here with all of those years of experience behind you. It's what makes you, you. So I'm not about denying it. I think for my entire life, there was always that "Oh, I need to lose 10 pounds. Oh, I've gotta lose...oh if I could lose 10 pounds, this will happen." And what's hilarious to me, but in a funny ironic way, is I'm a different size today, but the point being is that at every decade it always seemed like, "Oh, if I could just lose 10 pounds." So it's one thing for health, not a problem to be fit, and do what's right, because it's...your body's your temple and you gotta love that. But this thing about, "Oh, when I lose this weight, then I'll do that," no, this is it. If I wanna do something today, this is it, this is the package that you get. This is the gift, I'm the gift, let's go to the party. And whatever size you are, that's who you are. And sure, if you wanna, you know, trim up, or do whatever, but it can't be about, "When I get to this weight, then I'll do that." So I would say that even that my thinnest, it was never the right weight, and all my life that's what I would hear from my mom, my mother's friends, my friends, no one was ever happy about their weight. Well, how long are you gonna keep that going on? I think the thing about anything that can wear you...weigh you down, literally, bring you down, that's gotta be the first thing that goes. Okay, maybe pizza, a little too, but I think it's this negativity. It's the negative thinking that weighs people down, that's the burden. I mean if there's a spare tire of emotional angst, that should be let go. Well, that does not happen overnight, I think it happens through living life. I think it happens from, I mean, accepting and celebrating who you are, and really being grateful for this opportunity to be alive, and to take all of these experiences, it's the age, and the wisdom, you can't manufacture history. And if you've lived at least when you're in your 50s, if you've come this far, you have stories to tell, you have history. And that has...that's what gives, I think, the power and the confidence to forge ahead. I'm really, really basic. I mean soap, water, go. I have added the moisturizer and cleansing. I like things that are simple. I like to put on a shirt that doesn't have strings or zippers, or lots of buttons, I just like to roll and go. And when it comes to cleansing products, and makeup products I just like to be simple. So I like the BOOM! products for that, I just wanna be able to like wash my face, put on a little moisturizer, have a little bit of a highlight, and a little bit of lips, makes me feel pretty. Well, I think there's...we've kind of become full circle that when I was like probably 19 or 20, I really knew everything. I did, I did, I knew everything, and no one could tell me anything because I really did know it all. Then, around in the 30s, or maybe 20s or so, it started to occur to me, "Oh, yeah no, not so much." And then I think the 40s come around, and I was like, "Oh, a little chip here, a little chip there," and started to lose some self-confidence and became more cautious. And then I'm telling you, turning 50, it was like, "I'm closer to the end than in the beginning. I gotta do all of this now. I can't be looking back, only looking forward, and just embracing everything and celebrate it." It became more of a celebration to me being in this decade, and being 59, and being a woman, and knowing that I've had dear friends who never got to see this birthday. So knowing and being, and remembering my friends it's almost a homage to the women who've come before me, who didn't get to have a 59th birthday, and I really believe like I have to go for it, and...because they came before me and I don't wanna waste another day.  

    116: Jody’s Story

  • What makes you feel beautiful today? BOOM!’s newest featured model believes feeling beautiful is about much more than how you look. Meet Jody and discover what makes her feel beautiful in this short video. Video Transcript: What makes me feel beautiful. When I feel whole. Yes, when my hair is blown Yes, when my hair is blown dry, when I have a little makeup on, when I'm wearing a lovely color. And I think what shines from the inside out is that I'm on my path. That makes me feel beautiful. These kind of questions are important for me to ask almost every day, because sometimes I forget, and I just ease back and I'm living somebody else's dream. And I think I feel most fabulous when I'm living my dream, when I'm the leading lady in my story.

    115: Meet Jody

  • Beauty standards are so all-pervasive---in movies, TV, magazines, and advertising---that we take them for granted. And lots of us go through the world assuming that “beautiful” means what our culture says it does: smooth, symmetrical, clean, thin, traditionally feminine, delicate and young. But did you know that throughout history---and in cultures all over the world---“beautiful” has meant radically different things? Our culture’s current beauty standard is really only about 60 or 70 years old. When you realize that the word “beautiful” has meant hundreds of different things throughout the course of history, it becomes a whole lot easier to see those standards not as some all-powerful truth, but as just one more idea of what beauty can be. And when we realize that “beauty” is a subjective thing---that there are lots and lots of ways to define it---it makes room for us to see beauty in diversity; to realize there are just as many ways to be beautiful as there are women in the world. (Plus, it can give us some much-needed levity about the whole thing---some historical ideas about beauty are pretty funny!)

    In Elizabethan England, the most beautiful women wore lead.

    Pale skin was prized in the England of the 1600s because it was a symbol of class and wealth—color in your cheeks meant you had to work outside, and pale skin signaled you were a woman of leisure. Wealthy women in Elizabethan England took this to an extreme, applying a white lead makeup called ceruse to create a ghostly pallor. One popular skin lightening cream in the 1600s was made of mercury; it promised to remove all dark spots and inconsistencies-- but it also removed the top layers of skin! Women would then cover up these sores by applying more white lead on top. As you can imagine, this standard of beauty was pretty rough on people’s health—life expectancies for women were a lot lower, and poisonous makeup was one reason why.

    The Ancient Greeks loved unibrows.

    Ancient Greek civilization was one of the first to try to quantify beauty, with various philosophers and mathematicians (such as Pythagoras) searching for the ultimate mathematical formula for beauty. A lot of ideas came out of this search, including the “Golden Ratio” and the concept that a beautiful face is composed of perfectly symmetrical thirds. But the Greeks also loved the unibrow! (Maybe because of its symmetry?) Ancient Greek art portrays women with thick, Frida Kahlo-style unibrows, and the Greeks even tried to cultivate the look, using dark pigment to draw one in when it wasn’t naturally occurring.

    In Medieval Japan, it was all high eyebrows and black teeth.

    The Greeks weren’t the only ones obsessed with eyebrows—in medieval Japan, women would shave off their real eyebrows and draw fake ones in their place, several inches higher on the forehead, just an inch or two below the hairline! Medieval Japanese women also valued pale skin because it was associated with wealth and leisure so they would paint their faces white, too---but then they noticed this made their teeth appear yellow. So for contrast, the most beautiful women painted their teeth black!

    Throughout most of history, curvy has been considered the “ideal.”

    In societies all over the world, beauty standards have often been connected with class and wealth. Until a couple hundred years ago (or less!) most people performed physical labor and ate only what they needed to survive---so they were pretty thin and muscular. In these societies, curviness was rare, and the heavier a woman was, the more beautiful she was considered. A full figure was considered evidence of fertility—but more important, it was evidence of wealth. Even in the US in the fifties, the “ideal” female body type was much heavier than it is today. A thin silhouette as the beauty standard is a very recent development---it only started in the 1960s! These are just a few examples of the wildly varying beauty standards women have negotiated throughout history. When I find myself measuring how well I fit our society’s “ideal” (hey, everyone does it sometimes) I think it’s useful to remember how wildly diverse (and sometimes nutty) our beauty ideals have been throughout history. What that tells me is that there are hundreds (thousands!) of different ways for a woman to be beautiful, and what society calls “the rules” at any given moment are pretty arbitrary. I feel a lot happier when I remind myself that there’s actually no single look that’s “beautiful,” and that beauty can come in a thousand different forms. And actually---that happiness is what radiates from the inside and creates true beauty.      

    114: How Our Idea of Beauty Has Changed Throughout History

It's About Women, It's about beauty, It's about time

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