Video Transcript

Beth: Good morning. We are live from Yahoo Beauty with the founder, and CEO, of BOOM! by Cindy Joseph, Cindy Joseph.

Cindy: BOOM! Hi!

Beth: Model, makeup artist, and creator of the line BOOM!, which many of you are probably familiar with. So, I think we’ll do… We’re going to do a little bit of a tutorial?

Cindy: Sure.

Beth: Okay, but before we do that, can you tell us and our audience a little bit about your inspiration behind developing the line and just the philosophy behind it?

Cindy: Absolutely. The philosophy is, you are perfect just the way you are, and whatever age you are, whatever size, whatever shape, whatever texture, and whatever color, and makeup is for fun. Because what truly makes a woman attractive is how much she’s enjoying herself. And you can see it in everybody else, but when we look in the mirror, it’s really hard to be objective. So I designed a line of cosmetics, and calling it a line might be a little bit of a misnomer because it’s all about pairing down and keeping it simple.

Beth: We love that. I love that, absolutely.

Cindy: Right?

Beth: Yes.

Cindy: I mean, we’ve all taken our lipstick now and again, and thrown it on our cheeks real quick to race out because we didn’t have our makeup bag. Well, you can have an entire makeup bag of cosmetics with just three little Boomsticks.

Beth: Amazing. What do we have in there?

Cindy: All right. And I love questions, I love hearing from you guys, so if you want to talk, and write in, or however this live thing works, please do.

Beth: Yes.

Cindy: So, one stick is for color.

Beth: Here you go.

Cindy: BOOMstick Color. Now, the big challenge is for you to know that one color fits all. Okay? Open it up.

Beth: So there’s not a range of tones, there’s just one?

Cindy: And this looks really dark, but it’s sheer. And it’s sheer enough for your skin tone to come through and customize the color just for you. So if you are porcelain, or chocolate, or anything in between, this color is for you.

Beth: Amazing. What, so…

Cindy: And you can watch it, right here.

Beth: All right, let’s see.

Cindy: Now, this is the thing to know. This isn’t a blush, like an accessory to your wardrobe. If you’re wearing pink, if you’re wearing purples, if you’re wearing oranges. It’s not about matching your outfit. This is about having your circulation look like it looks when it’s revved up. So, after you’ve been dancing, laughing, working out, making out, your complexion revs up with color. So this recreates that. So this is really the look of a happy woman.

Beth: All right, make me happy.

Cindy: Now watch how quickly this goes on. So she looks gorgeous, she’s perfect, and she just wants to add a little pop, look a little polished, look a little dressed up. This is what we’re gonna do. Little color here, little color here, a little across the forehead because we often get color there when our circulation is revved up.

Beth: Put it on the cheekbone, you want?

Cindy: Right on the cheek, right? Okay, and kissy-face. A little on the lips. Okay, that took all of 15 seconds.

Beth: Wow.

Cindy: Now we’re gonna just blend this in so we don’t see the edges. Blend it in here. You can put a little on your neck, and voila.

Beth: Amazing.

Cindy: Look at the camera. Smile! Say hi!

Beth: Hi. What’s particular about this formulation that makes it able to be used everywhere like that?

Cindy: Oh, that’s a secret. That’s between me and my chemist. Well, I did makeup for 27 years, and I was making up, you know, models, and actors, and actresses, etc. Let’s do a little more lip. Now, she could’ve done this by herself without a mirror, right? Because it’s very forgiving.

Just pop it on. You don’t have to use the lip-liner. The whole idea is a very honest, kind of realistic approach to makeup. And making yourself up with fake eyelashes, and eyeliner, and all that is a blast. I’m not saying no to that. But if you just want to look put together, and look like you look when you’re happy, you can do it with this.

Beth: What do you use personally? Like, what is your go-to when you leave the house?

Cindy: This.

Beth: This? Okay. A little mascara?

Cindy: Well, I wore mascara because I knew I was gonna be on camera. But yeah, no, I rarely wear makeup at all.

Beth: Okay.

Cindy: But the beginning is healthy skin, right?

Beth: Yep.

Cindy: So your skin may moisturize itself naturally, which is how we’re designed to work, but with weather, pollution, maybe not the best diet, going through some changes, if your skin isn’t moisturizing itself, it’s good to have a good moisturizer. And women are sold that they need about 12 moisturizers, right? You’ve got to have a very good eye cream, only for your eyes, and that’s about $250 a pop, right? And then you need a good face cream.

Beth: Morning and night.

Cindy: Well then, yes, exactly, exactly. And then you need a hand cream, and then you need a body lotion. And don’t forget the elbows and heels. And then you need a cuticle cream. And don’t forget a lip moisturizer.

Beth: Okay. And so…

Cindy: Well, guess what? If you go to those companies, and you look at their jars, every single one of them, have the same ingredients. Now, a little bit of a texture change is helpful. We make our moisturizer, which is one moisturizer, one body, from head-to-toe. This is all you need. You can put it on your cuticles, you can put it on your lips, you can put it around your eyes, you can put it everywhere. You can even put it on your baby. This is edible. This 100% organic.

Beth: What’s mainly in this? Can I look at the ingredients?

Cindy: This is everything from the beehive… Here, take the jar.

Beth: Okay.

Cindy: Mixed with olive oil and water.

Beth: Wow.

Cindy: And that’s it. You can make it at home, but easier for me to make it for you.

Beth: Easier to just get it.

Cindy: So that is BOOMsilk.

Beth: Oh, it’s delish.

Cindy: This is like… The Trio and the Boomsilk are really what Boom is all about. So guess what? One of the BOOMsticks is BOOMsilk in a stick.

Beth: Oh, great.

Cindy: And we did that just for the convenience of it.

Beth: Oh, it’s a very light, barely any texture.

Cindy: Right.

Beth: Really natural.

Cindy: So this is exactly the same thing. A little more beeswax, and a little less water. Now this will change color from jar to jar, because the bees collect honey…I mean, sorry, pollen at different seasons, different times of the year. So sometimes this is a little greener, sometimes a little more yellow. And then this you can also use to moisturize your face, your cuticles, etc., etc., when you’re on the go.

Beth: Great for just carrying. Right.

Cindy: Exactly. So look up for me, and we’ll just put a little under your eyes, and you can get a sense of what it feels like, and just get it rolling here. Whoops, got a little chunk there.

Beth: Oh, that’s all right.

Cindy: Sorry about that. Okay.

Beth: It feels good.

Cindy: Yeah, here, you play with it.

Beth: Yeah, you barely need to press. It’s nice.

Cindy: Yeah. And if you wanna try to add this color, just to…

Beth: Oh, on me?

Cindy: You know, just to show them you can… No, no, no, on your cheeks. On your cheeks.

Beth: Sorry, I’m trying…

Cindy: Just a little dab. Oh I thought she was going to do it without the…

Beth: Okay, okay. I can feel real good.

Cindy: We’re so used to doing that, right?

Beth: Yeah, I know.

Cindy: I love it.

Beth: How’d I do?

Cindy: Beautiful. Yeah, I don’t know if everybody can see the difference in this particular situation.

Beth: Right. I love this all-in-one. It’s amazing how sheer it is.

Cindy: So the other BOOMstick we have – there are three of them – so, Moisture, Color, and this I call the Bling of the BOOMstick Trio.

Beth: Okay, great.

Cindy: And this is really fun. This is not frosted, it’s a little pearlescent. And we’ve all seen those gorgeous photographs, or covers, where the woman has the sheen on her cheekbone, and her brow bone. Well, you do that with BOOMstick Glimmer. And I’m just gonna put it on one side of your face so you can kind of see the difference. You can also put it on your decolletage, your shoulders, your collarbone in the summer.

Beth: Love that.

Cindy: When you’re going to a party, you can put it on your bone here.

Beth: It feels very light, and there’s not an overwhelming scent at all, which I love.

Cindy: Yeah, everything’s unscented.

Woman: Can we see all three of them together?

Cindy: Absolutely.

Woman: So, here’s the difference.

Beth: Moisture…

Cindy: Moisture, Color, and Bling.

Beth: Bling.

Cindy: Glo…

Woman: Let’s point them out, so…

Cindy: Okay, this is Color, this is Moisture, and that’s the Bling.

Woman: So Bling is like a highlighter?

Cindy: Yeah, BOOMstick Glimmer. I think maybe I should change the name to Bling, BOOM! Bling.

Woman: So some viewers want to know where they can get the BOOMsticks.

Cindy: Oh.

Beth: Good question.

Cindy: Yes. I like that question. You can Google “BOOM!,” you can Google “Cindy Joseph,” or you can go to And remember, watch the demo videos. These are… BOOMsticks are so simple and easy to use, they need an explanation. And once you get used to it, you’ll be doing it to your girlfriends, your daughters, your grandmothers, everybody. It’s the first pro-age cosmetic line, and I really wanted to stress that because, all of us, from age two to age 90, are told that age is bad.

Beth: And this is coming from a woman, you started your modeling career at 50, correct?

Cindy: Started at 50, I’m 65 now. It’s still going.

Beth: Now, how…

Cindy: And I’m still alive, and I still feel and think.

Beth: How was it for you to start modeling at such an older age? I think I heard you talk about this a bit before, you’d kind of stopped caring, you know, being so worried about what other people think. I think that’s a benefit of getting older.

Cindy: Absolutely.

Beth: How did that help you?

Cindy: Absolutely. If I had been asked to model when I was 15, or 23, I don’t think I would have felt comfortable in front of the camera, because that critical, critical, “Oh, am I too fat? Am I too this? Is everything okay?” And, at 49, I was like, “Really? You want to take a picture of me? Okay, knock your socks off.” But I just relaxed, I had fun. And I remember one day, I was in the studio, and I was thinking, “Okay. She’s a makeup artist, he’s the hairdresser, photographer. What’s my job here? Not just showing pockets and collars. My job is to feel good.

Beth: That’s amazing.

Cindy: I thought, “I’ve got the best job in the world. I’m being paid to feel good.” Because if you don’t feel good, you’re not gonna look good. It doesn’t matter if you have the perfect makeup, the perfect hair, the perfect clothes.

Beth: Sure.

Cindy: But if you’re feeling good, that’s where the juice is.

Woman: So, just for some viewers who might have come in a little later, Audry wants to know what the BOOMsticks do. So if you can quickly let her know.

Cindy: Okay, good, good. BOOMstick Color adds color to all the places you naturally get color when your circulation is revved up – cheeks, lips, eyes, forehead, neck – so you’re blushed and healthy-looking.

Woman: Okay, let’s see it quickly for her.

Cindy: And it’s also…

Beth: It’s one shade for everyone, which is amazing.

Cindy: Right, one shade. And it’s moist, because skin is alive. You don’t want to powder it, and deaden it, and flatten it. Keep it alive. So keep moisture in your makeup. The other is Boomstick Glo. This is a moisturizer in a stick. So we have a moisturizer in a tub, and we have a… Well, here we are.

Beth: Here, I’ll show it.

Cindy: Moisturizer in a stick. Throw it in your bag, carry it on the airplane, moisturize your knees, your shoulders, your face, your lips, your cuticles, anytime you need to. And the other Boomstick is Boomstick Glimmer. This adds radiance, glimmer, without being frosted, or fake-looking. It’s just lightly pearlescent, and it’s sheer so your skin-tone comes through, and customizes it for you. Watch the demo videos on the website, And if you feel this moisturizer is too heavy for your face, my customers begged me to make something with less shine. So we love shine, we love dewiness, but we don’t like greasiness.

You can also get BOOM! Cotton. BOOM! Cotton is a different formula, and it stays more matte on the face.

Woman: Can we see both of them together, and then maybe on Beth’s  hand so we can see the texture difference?

Cindy: Thank you, Beth, for asking. So this has little pearls of moisture, and when it hits your skin, they melt.

Woman: Put some on.

Cindy: Well, yeah, that’s a good idea. The thing is, when you first put it on, it’s gonna be shiny, but Boom… I promise you…

Beth: This one’s wetter.

Cindy: Boomsilk, is…

Beth: It’s just firmer to the touch.

Cindy: Bit denser, right, right.

Beth: Yeah, requires more pressure.

Cindy: And then, for those of you who want to continue caring for your body, in other words, all of these products are safe. They’re lipstick formulas, they’re designed to be ingestible, they’re organic. You can read about each one, you can look up the ingredients. So, after hearing from many women, pre- and post-menopausal, for a sensual lubricant, we designed Boom Touch. And BOOM! Touch is BOOMsilk, with no honey in it, because you don’t want to put anything with sugar in it in your private parts, for fear of yeast infections. So this is another good sign. Do you see the pooling of the oil there?

Beth: Mm-hmm.

Cindy: Well that means there are no emulsifiers, no binders, nothing to keep the ingredients from separating. These are all made by hand, in small batches. And this is BOOM! Touch. No honey, olive oil, propolis, beeswax.

Beth: Well that’s a nice surprise.

Cindy: Boom Touch, sensual lubricant.

Beth: I have a final question for you, which is, to what do you credit your amazing attitude toward aging? Because it is not, unfortunately, the most common attitude. But it’s just so happy, and healthy, and…

Cindy: Thank you.

Beth: I mean, was your mom an influence? Where did this come from?

Cindy: I think that it’s, you know, it’s a whole life. It’s a whole life, but when I was… I started getting silver when I was very young, but just in a little patch. So by the time I was 35, I had this cool kind of stripe, and, you know, I was still very young in my face and my body, so people would come up and they would say, you know, like, “Wow, that’s cool. Do you do that?” or whatever. So it was kind of fun.

Beth: It’s cool, at first.

Cindy: Well, by the time I hit 43, it had grown in all around my face, and I remember one day looking in the mirror going, “I’m not ready for this.” And I went and got a bottle of dye, and I dyed my hair. And I did that for six years. My kids were like, “Mom.” And my boyfriend at the time, who was much younger than me, was like, “I love your silver hair. Why are you covering it?” I was like, “Just leave me alone. I’ve got to do this.”

And then I met a group of women who were celebrating their lives and their ages, and they were talking about how life gets better. That we’d been sold this concept that as you age, you get worse. You somehow become a lesser version of your previous self. We’re also sold this idea that there is a prime of life, that there’s this peak.

Beth: Absolutely.

Cindy: And that it’s around 30 years old. Well the means the biggest percentage of your life, if you live to be the average lifespan, is downhill. It’s insane. It is unsustainable, and it’s just not true. And I think we all know it deep-down, because we look at each other, we’re looking forward to our future. And if you think that life gets worse, or you get worse after 30, you’re doomed. There’s nowhere to go from there.

Beth: It’s really depressing.

Cindy: So I just turned my head around, I looked at that bottle of dye, I threw it away, I let my hair grow out. My hair was about to here, and the day – and I promise you this was not a fake thing – I cut off the last bit of dye, I was approached on the street by a casting agent, and asked to model for a worldwide campaign for Dolce & Gabbana.

Beth: Amazing.

Cindy: It was like…

Beth: The day you let yourself come through.

Cindy: And I just said, “Thank you, universe, for acknowledging me for doing this really scary thing.” I get letters every day from women that are like, “Oh, but your silver hair is pretty.” And, you know… And it’s like, you cannot tell by two inches what your hair’s gonna look like. You’ve got to grow it all the way out, if you want to try it. And if you don’t, I’m like, “Right on, girlfriend. You do what you need to do to feel good about yourself.”

Beth: Absolutely.

Cindy: But if you want to go natural, that’s one way to do it.

Beth: I think that’s the perfect place to end.

Cindy: Okay, great.

Beth: Thank you so much, everyone.

Cindy: Yay!

Beth: BOOM! by Cindy Joseph.

Cindy: Bye!

  • I love the products so much! Thanks for being fully self expressed in every way! You seem like someone I would be friends with!


      Thank you, Belinda!

  • Vallery W Dietrich

    I love Boom and have recommended the line to several friends.


      Thank you, Vallery!

  • Karen

    What about sunblock/sunscreen/spf? Do you have any recommendations? Thanks! Love your BOOM Stick Color!!!


      Hi Karen. None of our products contain SPF. However, they can be used in conjunction with one. We recommend applying your Boom Cotton or Boomsilk first, waiting ten minutes, and then applying your SPF. This way, a protective mantle is created on your skin before SPF is applied

  • Martha Upton

    I love the Boomsilk and the Boomstick color. I do like the Glo also. My only problem is my skin is no longer as clear as it was and if I don’t wear some base I look “faded” and as if I am tired or ill. But I do use the products, just a little differently. But I will keep using the Boom products.

    • Cory Scholefield

      Hi Martha. When I started using BOOM I found that I had to adjust the use of them to my skin type. I have a few “age spots” on my face that I like to cover when I am at work or I go out. I use an inexpensive tinted moisturizer that matches my skin tone and it works very well along with the boom products without giving the “made up” look to my skin that I’m trying to avoid. Just an idea that may work for you as well. Good luck.

      • Martha Upton

        Thank you. I will try that.

        • Cory Scholefield

          I stopped wearing foundation about 2 years ago. I found that the less I wore the better my skin looked and felt. Before I started with BOOM I used tinted moisturizer on my entire face – now only sparingly on areas where I have discolorations. Like Cindy said, I try to be as pro-age as possible. Less is definitely more.

          • Martha Upton

            Yes, I agree that the older we get less is more. Thank heavens. I find myself eliminating things as I go along. These Boom products are great for helping me do that. I am learning just how to incorporate a few of the things I use with the Boom products. I really like the Boomsilk. It is a wonderful moisturizer and works great as a hand cream as well. The thing is it doesn’t take a lot to do the trick. I have also just ordered some Boomcotton. I fully expect to like it as well.
            Thanks for all the help and good advice about using Boom. Many, many thanks to Cindy for giving us her secret.


            Thank you, Martha!


            Thank you, Cory!


      Thanks, Martha! You may use Boom in conjunction with any other makeup products you choose, however Boom does not offer concealers or foundations used for covering, masking or camouflaging. Cindy does suggest if you choose to use foundations or concealers that you pick one with a cream base.

      • Martha Upton

        Yes I use a cream makeup base. I don’t use much, just enough to even out the tones that I have now developed the older I get. I don’t use concealers at all. Nor do I use powder anything, except eyeshadows. I don’t care for cream shadows. Otherwise, I use the products as intended. Thank you.


          Thanks, Martha!

  • millie

    Great video!


      Thank you!

  • Stephanie Beck

    I use your products and they are great. I am, however, annoyed that you do a make over with someone who already had make up on. She had eye makeup, skin and lipstick on! You should have started with her not wearing any make up at all as you expect us to do. Disappointed.

    • Kathy

      Good observation


        Thank you!


      Thank you for your feedback Stephanie! We will consider this for future interviewers.

  • Cory Scholefield

    Now that cold weather is coming I don’t leave home without my BOOM Stick Glo. It saves my cuticles and knuckles!! Believe it or not I also use it right after the shower on my heels to keep them from cracking. For me personally the BOOM Silk is a better product for my face and neck at bedtime since it’s a bit lighter weight than the stick.. During the day, using the color and glimmer only on my cheeks, eyelids and lips provides plenty of moisture. I have a little natural oil (even at age 58) in my T-zone so I avoid that area when applying. That’s what I LOVE about these products. No matter what your skin type (with a little experimentation) you can customize them to work perfectly for you. I went from using an eye cream, separate day and night moisturizers, lip exfoliator, lip balm, foundation, powder blush (which I now know is a no-no) eye shadow, mascara, and brow pencil…. to 4 products -my BOOMStick Color and Glimmer with just a little brow pencil (my eyebrows are VERY sparse) and occasionally a little mascara. I just went to my 40th highschool reunion and I got SO many compliments on how great I look. Yes, I have been blessed with good genes but I credit the use of BOOM products for the last three months with the improvement in my skin. You’re the BEST Cindy!!


      Thank you so much, Cory!

  • happygranny

    I watched an earlier video and you talked about using a foundation – what is your favorite?


      Armani Luminous Silk. This short video blog may be helpful. Cindy created it based on her years of experience as a makeup artist and she offers a great tutorial on how to apply makeup as well as offering many brand recommendations:

  • Dulce Lopez

    I love the color boom stick!!! Not to crazy about the Glo stick need to get use to it!


      Thanks Dulce!!

  • What’s up with the camera? It was everywhere except on the products and on your faces – made it hard to see what was going on. Other than THAT – I LOVE BOOMSTICKS! They are so handy and anytime I give them as gifts, people fall in love with them. They are easy to use and I really appreciate you creating these products for those days when we want to tone down our makeup but still look fresh.


      Thank you! Sorry about the camera!

      • You’re welcome! Sorry about the whining!

      • You’re welcome and sorry about the whining!


          Thank you Nan!

  • so fun!



  • Who is Beth?

  • Gail apke-lane

    Price? Liminated income,


      Hello Gail, thanks so much for your interest. Please visit to see all of our products as well as their prices.

  • Boom + Cindy’s warm presence = Beth looks lovelier by end of interview 🙂


      Thank you Daal!!

  • Carol

    Cindy, I have a hair question that I would like to ask.
    I am 67 but am told I look much younger. I am growing my hair out long for one last time.
    I was encouraged when I saw your long hair. I still color my hair. I just don’t really know if
    it looks good down so I tend to keep pulling it back. Any suggestions for me?
    Thank you,


      Hi Carol,

      Thanks for your interest! Cindy doesn’t consider herself an expert in hair care, but trusts her stylist. Her stylist recommends Usana shampoo, specifically for her hair, but understands that may not be the best choice for everyone’s hair. There is a great website and forum which people use to find stylists specializing in silver hair care:

  • Liz Krise

    I have been so happy with the Boom products. My face feels great and the trio have cut my prep time in the morning drastically.


      Thanks, Liz! We are so glad you enjoy the products!

  • Lynne’ George

    Camera Girl/ person, needs to hold camera down more when focusing on products so we can see what you Girls see…Just sayin’.
    Aside from that, how often is too much with all 3, applying throughout the day???


      Hello Lynne, thanks for your feedback! It will depend on your skin tone/type and what your desired look is. Many of our customers like to experiment with the Boomsticks when they first receive them and we have heard from a number of people that this demo video is very helpful: Overall, the Trio provides a very natural look while also giving that touch of radiance we are looking for. Thank you for your interest in BOOM!

  • Gail

    I just order my first Boom products. Watching the video I am concerned about the way the sticks are rubbed across the skin instead of patted. They appear to be pulling the skin. I had always been told that can create more wrinkles. What are your thoughts on that?


      Hello Gail, these sticks are cream based and do not really tug at your skin while applying. Also, the Boomstick Color can very easily be patted rather than rubbed, if preferred. Thanks so much for checking us out!

  • ChanaK

    This was a really fun, relaxed interview. I feel like I just had a nice chat with friends. I’m loving the BOOMSTICKS and am enjoying the freedom of relaxing my beauty routine that was pretty natural and pro-age already. I even had a man the other day compliment my skin. His wife is an aesthetician so he said he “notices those things.” All I had on my face at the time, besides a little mascara, was BOOM. More power to ya, Cindy. And more power to more and more women dropping the shackles of false and debilitating beliefs about aging. As long as I’m alive, I’m in the PRIME of my life, baby!


      Thank you so much for a such a positive message! This is our prime! Here’s to the pro-age revolution!

  • Donna

    Cindy, you got me when you cut your hair. So I bought the Boomstick COLOR. Splendid! I went from a 68-year-old aging kewpie doll to an ageless “revved up” healthy woman.
    But this is why I am writing: I was recently diagnosed with stage IV lymphoma. Your COLOR has me glowing. I have NO hair! And I have never felt nor looked more beautiful. Thank you for your vitality and life-enhancing inspiration


      Donna, thank you for your inspiring words and positivity. We are so glad you are enjoying Boomstick Color. We wish you all the best!

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What people are saying about us…

  • THANK YOU! These are THE products I've been waiting for all my life. After two months of using the GLO instead of my old moisturizer, my skin is so clear and even that I frequently need nothing else on my face.


  • By far this is the best 'make-up' for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.


  • Boom is amazing! Just got my order and I couldn't be happier! I've spent a lot of $$ on products over the years that have been a complete waste of money, but Boom is worth every penny.


  • I went to an event last night and all I had on my face was your Boomstick Trio….I'm a natural girl and don't wear make-up…..I had several comments on how great I looked and I just glowed!!! lol, BOOM!


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