It’s about women. It’s about beauty. It’s about time.

Meet Ellie

Ellie is the latest member of the Pro-age Revolution on our blog. Her journey towards celebrating her own age began by watching her mother.

Get her inspiring story in today’s video.

Video Transcript:

My mom aged so gracefully.

She didn’t buy into all the products. You know, she was blessed with beautiful skin, but she was a confident lady, so I was so lucky because I had that all through my life.

And I think it made my decision making on how I’m going to take care of myself and make myself beautiful was based on what I saw through her.

You know, she’s human so I used to see her in the mirror and lifting here and pulling here. She goes, “Oh if I just did this, it looks…” Yeah, I definitely heard that conversation like, “Oh I’m getting wrinkles here and there.”

But then she sort of just walked away from the mirror and that was it.

We're honoring our founder , Cindy Joseph, by continuing her legacy of inspiring women to embrace their beauty at every age.