It’s about women. It’s about beauty. It’s about time.

Meet Julie

Women everywhere have made the choice to start taking joy in aging,

and thanks to them we now have more positive examples than ever for how to love life at any age.

“I think that when you’ve got a lot of examples to follow — the good and the bad — it makes it a little bit easier… You don’t feel so alone.”

Meet Julie: BOOM!’s newest featured model over 40.

Video Transcript: 

We’re lucky now because women of my generation have a lot of peers to look to see a path for how we do this. I think that when you’ve got a lot of examples to follow, the good and the bad, it makes it a little bit easier. You don’t feel so alone.

I see more women with gray hair proudly showing their wrinkles. You could spend your entire life going, “Ooh, ooh, ooh,” you know, but that’s…it’s useless.

It’s not gonna stop things. It’s just eating up your time and it’s sapping your energy.

So I think if you take all the energy that you would put into finding your flaws and look at the things that really make you beautiful, that’s where your currency is gonna grow.