It’s about women. It’s about beauty. It’s about time.

In Loving Memory – Cindy Joseph

Dear BOOM Customers and Fans,

It is with heavy hearts that we share the news of Cindy Joseph’s recent passing.

After a spirited battle with cancer, BOOM’s visionary founder and CEO passed away on Thursday July 12, 2018, surrounded by family and friends. Cindy chose not to share her illness publicly because she preferred to conserve her energy for healing and creativity.

We know that Cindy’s fans and followers join us in mourning her loss, and also in celebrating her legacy as the catalyst of the Pro-age Revolution.

Beyond challenging conventional notions of aging and beauty, Cindy inspired people of all ages to see themselves and the trajectory of their lives in an empowered new light. As a daughter, sister, mother, wife, friend, model, makeup artist, entrepreneur, and Pro-age pioneer, the legacy of inspiration she leaves behind is unprecedented, and it will only continue to expand.

It’s now up to all those whom Cindy has influenced so profoundly to advance her Pro-age philosophy, to live it and keep this movement alive and growing.

In that spirit, BOOM will keep booming, and all your favorite BOOM products will continue to meet the same exacting standards for quality, safety, and environmental responsibility that Cindy insisted on from the beginning.

There’s no minimizing the loss that Cindy’s absence represents, but we take comfort in knowing that her renegade wisdom and radiant example will be with us forever.

If you wish share some of what Cindy meant to you, or how her philosophy has impacted you, here are some ways you can do that:

– Comment on this post
– Post to social media and tag us @BoomByCindyJoseph
– Send us a video to

We welcome your stories as we all mourn and celebrate Cindy together.

We’ll be sharing more over the next days and weeks, both here and in our social channels. In the meantime, on behalf of all of us at BOOM, thank you for loving Cindy as much as we do.

We hope you’ll follow her example in pursuing your own life with enthusiasm, purpose, and pleasure. We know that is what Cindy wanted.